Privacy notice

Ask Sheila is run by SHEILA AI LTD (company number SC906169), which is responsible for the information described here. Questions or requests: andy@poppinsgtone.co.uk.

• Your name, email, phone number, company and role, when you give them to us.
• What you type or say to Sheila, and any files you upload for review.
• Enquiries you send us, and notes our team adds about our conversations with you.
• Basic technical information such as approximate location, device and pages visited.

Please don't paste other people's personal details, card numbers or passwords into the chat. If you upload a customer list, you remain responsible for that data.

• To run the service and answer your questions — because you asked us to.
• To find you an expert and follow up — because this is part of running our business.
• To send marketing emails — only with your consent, which you can withdraw any time.
• To keep records for tax and legal reasons — because the law requires it.

Only the suppliers who help us run the service: hosting and database, the AI provider that powers Sheila's replies and voice, email delivery, and payment processing if you buy something. Each has a legal agreement to protect your information and use it only for us. If you ask to meet an expert, we share only what they need to understand the job, and we tell you first.

Advertising: only if you click Accept on our cookie banner, we use the Meta Pixel to tell Meta Platforms which pages you visit and when you send an enquiry, sign up or buy Plus. We use this to measure and improve our Facebook and Instagram ads. We don't send your chats, files, name or email. You can change your choice any time under Cookie settings on our cookie notice.

We never sell your personal information.

Our suppliers include organisations in the United Kingdom, the European Union, the United States and Australia. When information leaves your region, we use the legal protections required to keep it safe.

• Chats and uploaded files: 24 months after your last activity, unless you delete them sooner.
• Contact records for enquiries that don't go anywhere: 24 months.
• Customer records and invoices: 7 years, for tax purposes.
• Marketing consent records: kept while you're subscribed, plus 3 years as proof.

You can ask for a copy of your information, fix it, delete it, limit how we use it or ask us to stop using it. You can also stop marketing emails. Signed-in users can download a copy or request deletion from their account page. We'll respond within 30 days and never charge you for it.

Depending on where you live, you may also complain to the organisation that protects privacy rights — the ICO in the UK, your local data protection authority in the EU, the OAIC in Australia, or your state Attorney General in the US. People in California also have the right to know what we hold, ask us to fix or delete it, and ask us not to share it. We do not sell personal information.

Sheila is an AI assistant. Her suggestions are a starting point, not professional advice, and she can be wrong. Sheila does not make important legal or financial choices about you on her own. Conversations are stored so you can pick them up later, and our team may review them to improve the service and answer your request. We keep a record each time a team member opens them.

Your chats are never used to train AI. What you type, say or upload is sent to our AI provider only to write Sheila's reply. Under our business agreement, they do not use it to train or improve their AI models, and neither do we. You can delete any chat at any time.

The service is for businesses and is not intended for anyone under 16.